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Terriers is gone. That much we know. I’ve read a lot of online statements, ponderings and criticisms about just why the show failed to find its audience, particularly from the AVClub.com branch of the Onion. They’ve done some fine reporting of facts and offered many speculations but the chief one I don’t really get is the deriding of the name of the show.

 

I think that the name of the program, Terriers, may represent why the show didn’t catch on but it is not the problem in itself. One of the earliest things that drew me into the show was its title. What does it mean? Who are the eponymous Terriers? I wanted to know. I thought of the title as a challenge and a mark of confidence on the creators’ part. They didn’t need to tell me what it was so much as dare me to figure that out. I also missed out on the truly terrible advertising campaign, though. I just saw the thing on Hulu.com one day and checked into it. Once I saw Donal Logue I had a good feeling about it. Once I actually finished the pilot I was hooked.

 

But, as I said, it is gone. The network has caught flack, and its president, though I thought it was pretty brave of him to step out in front and say that they tried and it just didn’t catch on. You can blame the title, you can blame the lousy advertising, you can blame the network, but none of that is the real truth. This is another case of the viewing public getting the television it deserves. Farewell, Terriers, and thanks for the brief moment. I’m sure we’ll see you again on whatever the next version of Brilliant but Cancelled turns out to be.

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